Information is the power that drives the worlds and today we must be driving at breakneck speed. The world is awash with digital news and information flowing at us from every perceivable angle and what is amazing is that the thirst for more and more seems it can never be quenched. Twenty five years ago we read news papers, received mail from the postman, watched movies in theaters, made telephone calls from our homes and offices and a social event was a dinner with friends. Not anymore!!! Technology has developed faster than anyone could have imagined, the launch of digital public communications coupled with the move from the old analog cables to fiber optics and the super reduction in costs was a recipe for the information age of today. The numbers are staggering and still growing.
The world population today is 7.2 billion people and I share this number so you can keep in perspective the numbers that are about to follow.
Today we have 2.4 billion internet users and they send 2.2 billion emails users. There are 634 million unique websites which is truly amazing when you compare this to the population there is a website for every 11 people on the planet. Everyday Google performs 1.2 trillion internet searches, Facebook records over 2.7 billion “likes” and adds 300 million new pictures per day. There are 7.3 million tweets per hour and the newbie on the block, instagram is now up to 5.2 billion pictures stored. But the topper of them all is email with 365 billion emails transmitted every single day (this would equate to 52 emails every single day to every single person on the planet!). Breaking this down to even smaller pieces of time makes this even more ludicrous – 15,2 billion per hour – 253 million per minute and a mere 4.2 million every single second of every single day. Now add to the all the internet news being published, the blogs, youtube, the social network traffic and it is amazing we have time left to even breath.
But somehow we do breath and have significant time to go online shopping. The numbers of ecommerce are nearly as staggering as those shared above. For the first time in the history of online shopping the annual total has now exceeded $1,186,000,000,000.00 – yes that is 1.186 trillion dollars in online shopping. Breaking this down also into smaller time frames so we can truly fathom the number… this equates to $2,256,486 of online transactions every single minute.
The changes in the past 25 years are amazing and get more amazing as the technology gets better and drives this development faster and further. In olde times there was a phrase of “watch your Ps and Qs” which was telling to to be a careful shopper by watching your pints and quarts…. in todays world it is time to update this archaic phrase and replace it with “watch your Bits and Bytes”.