There’s a new research report out that looks at Google’s strategy in cloud computing and the influence of its Google Chrome browser.
I haven’t read the entire report yet, but the publication, officially called “Clouded by Chrome: Googles Strategy in Cloud Computing – Chrome as Your Next OS, focuses on Google’s pursuit of a multi-pronged strategy to redefine how consumers and businesses access online services and applications – including mobile applications.
The report acknowledges Google’s strength in its search capacity (the company spent nearly $850 million in a single quarter in 2008 on data processing centers), calling it a barrier to entry for competitors. It also looks at Google’s role in varied segments of the cloud ecosystem. As people and businesses globally generate their consuming and business behavior through search queries, a massive cloud library of data is built – with value for many organizations.
What I found interesting about the description of this report was a quote by Google CEO Eric Schmidt, noting that the network is so pervasive that “anything about anyone can be found out at anytime.” Schmidt adds that companies that don’t use the cloud will fail. The report notes Schmidt’s goal of putting a cloud “in the hands” of a user.
It’s Google’s strategy to become part of as many clouds as possible. That’s why the company launched products such as The Living Stories project in the news media. That’s why it promoted Google Apps in the enterprise market, and that’s why it launched Google Groups, a product integrated with existing Google Apps such as Google Docs, Google Calendar, Gmail, Google Sites and Google Video. Not to mention Google Marketplace.
Among areas I found interesting that are covered in the report, produced by Researchandmarkets.com, are:
I look forward to the day when Google puts a cloud into everybody’s hands.