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Top 7 ways to make your website faster

In today’s fast-paced world having a website that loads quickly and doesn’t keep your customers counting the seconds is critical to business success. As the old adage goes, “time is money” and the extra few moments that your visitors spend waiting for images, fonts, and scripts to load up can be a deal-breaker. This is especially true if you’re an online retailer.


Mobility is the name of the game today, especially since more than half of all time on online sites is spent on mobile devices. With customers frequently multi-screening between sites, it’s absolutely essential that your site loads quickly. And it’s not just about convenience, but about revenue. Plenty of studies have shown a direct correlation between load time and conversions.

The major point to keep in mind is that a fast website comes with some sacrifices. You’re going to have to decide very quickly about what constitutes the core of your user experience, and then get rid of all the bells and whistles that don’t enhance that primary experience.

In order to provide the most optimal, fast, and efficient user experience to your customers, we recommend 7 key strategies for enhancing your website. Please read on:


Code your site for mobile-first quality and speed: Given the prominence (and dominance!) of the mobile web, it’s critical to ensure that your website is mobile first. The paradigm of making desktop sites responsive for mobile devices must now be switched. The strategy should be to code for mobile users first and then progressively enhance the experience for tablets and desktops. Doing so will help reduce the number of unnecessary dependencies.

Reduce image size: According to the HTTP Archive, 61 percent of a website’s page weight on a desktop computer is images. Make sure that your images are appropriately sized. Adopting new image formats, such as WebP and JPeg XR, can also help reduce image weight by 20 to 50 percent without sacrificing quality.


Try a CDN: A content delivery network is a way of taking a websites static files, like CSS, images, and JavaScript, and delivering them through web servers that are closer to the user’s physical location. Shorter proximity amounts to faster load time.

Cache as much as possible: You’ve probably heard this term before. Caching is a mechanism for the temporary storage of web pages in order to reduce bandwidth and improve performance. When a visitor arrives at your site the cached version will be served up unless it has changed since the last cache. This saves server time and makes things altogether faster. Make sure this feature is enabled on your website!

Combine images into sprites: This is a really useful technique that combines commonly used images into a single image file, thus reducing the number of HTTP request that are required to download the webpage. This feature is implemented through proper use of the CSS background-image and background-position properties.

Combine style sheets into one: Instead of using separate style sheets at each break point, consider combining the sheets into one single file. The same holds true for JavaScript files. The advantage of a single larger CSS or JavaScript file is that more time can be spent downloading the data directly rather than establishing multiple connections to a server.

Review your hosting service plan: If you’ve gone through the checklist above and still find that web performance is impacted, check with your hosting provider to see whether you have shared or dedicated hosting. A shared hosting account often involves sharing server space with dozens of other companies where website speed is impacted by the number of people using the servers. If this is the case, then it may be time to consider a dedicated plan where you have sole access to the server.


Always remember, the primary point of your website is to improve traffic and make money. The glossy images and trendy styles may seem well and good but they could prove detrimental if your visitors are waiting more than 9 seconds to get to the site. Go through the 7 points above to ensure that your site is optimized and running as efficiently as possible. Your customers will thank you with many happy returns!

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About Jeffrey Walker

Jeff is a business development consultant who specializes in helping businesses grow through technology innovations and solutions. He holds multiple master’s degrees from institutions such as Andrews University and Columbia University, and leverages this background towards empowering people in today’s digital world. He currently works as a research specialist for a Fortune 100 firm in Boston. When not writing on the latest technology trends, Jeff runs a robotics startup called virtupresence.com, along with oversight and leadership of startuplabs.co - an emerging market assistance company that helps businesses grow through innovation.