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Top 10 social media tools for your small business

Through the power of Internet and the emergence of social networking technologies and free advertising services offered through platforms like Twitter and Facebook , we have witnessed in in the last decade an epic industry-wide shift in how businesses engage with customers. The world of blog, forums, and numerous other social media channels provided consumers with means to voice their opinions about products and services. Companies not only began to listen but soon realized that these consumer insights provided critical business value. This consumer influence has become more focused in the last 5 years through the influences of mobile, cloud, and Big Data.

Whether a forum on diabetes, a travel site offering the latest hotel reviews, or the pros and cons of the latest iPad, companies of all sizes can now leverage the latest technologies to listen in firsthand to what others are saying about their products, goods, and services. In order to captures these insights, however, businesses must be familiar with the top social media tools and resources out there.




In this segment we’ll take a closer look at the top 10 social media tools that your company should be using today to track and engage with customers, stay up with the latest trends, and drive revenue.

Google Analytics: Google Analytics remains one of the most well-known sites to offer website statistics and analysis and is used on around 55% of the 10,000 most popular websites. GA offers a comprehensive suite of analytics tools divided into content, mobile, advertising, and conversion that is ideal for small business owners who are serious about their marketing efforts.

Facebook: The social media giant recently hit a major milestone with 1.23 billion monthly active users, including 945 million mobile users. These numbers are quite staggering but what it essentially means is that every business should have a robust Facebook marketing strategy in place.

Twitter: The microblogging platform has over 500 million Tweets a day and 230 million active users. This vast Twittersphere is a ready made and active forum where people go to find news, engage in discussions, and to generally get closer to things that matter most to them. If you want to reach new customers then obviously you’ll need to meet them where they are. And that means getting active with Twitter.

LinkedIn: Don’t fall into the trap of using LinkedIn only as an online resume portal. LinkedIn recently passed 300 million members, making it the world’s largest network for B2B connections. LinkedIn is a great social marketing tool. You can update your company’s status, syndicate your blogs posts to your profile, connect to your Tweets, take polls, promote your professional events, create a huddle space, and much, much more.

ShortStack: ShortStack is a custom iframe tab designing tool that allows you to create custom, professional-looking Facebook apps on the fly. With ShortStack you can create Facebook promotions, such as video, photo, and voting contests, and then easily manage those promotions.

MailChimp: MailChimp provides a rich array of helpful services to ensure that your startup will reach and retain faithful subscribers. Subscriber profile management, personalization and automation tools , social media networking, mobile integration, and advanced analytics reporting are all part of what makes MailChimp the first choice for email marketing campaigns.

Pinterest: This is known as a visual discovery tool that allows Users to create and share collections (called “boards”) of visual bookmarks (called “Pins”). This visual content can be used then to do things like plan trips, develop projects, and organize events. Small businesses can effectively leverage Pinterest to promote their brand and service by pinning videos, visual content, and other creative artifacts that appeal to people in their niche.

Hootsuite: With Hootsuite you can adjust and fine-tune your online brands and submit messages to a variety of social media services, including Twitter, Facebook, Google+ and Mixi. The platform has grown immensely in popularity by providing an easy and intuitive way to organize, execute, and monitor complete campaigns for a number of social media platforms all from one place.

Sprout Social: Sprout Social has received numerous accolades in the industry for its robust and visually appealing social media management dashboard. Functionalities such as contact management, competitive insight, lead generation, reporting, analytics and more are wrapped together in a package that’s intuitive and easy to use.

Social Mention: This is a social media search and analysis platform that aggregates user generated content from across the universe into a single stream of information. The value of this tool is that instead of monitoring the whole web it concentrates on social media sites. As a small business you can choose to focus on particular areas relevant to your brands and services. By looking at particular keywords, you can get real-time information on related users, hashtags and more.





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About Jeffrey Walker

Jeff is a business development consultant who specializes in helping businesses grow through technology innovations and solutions. He holds multiple master’s degrees from institutions such as Andrews University and Columbia University, and leverages this background towards empowering people in today’s digital world. He currently works as a research specialist for a Fortune 100 firm in Boston. When not writing on the latest technology trends, Jeff runs a robotics startup called virtupresence.com, along with oversight and leadership of startuplabs.co - an emerging market assistance company that helps businesses grow through innovation.