The Internet of Things started a while back and sounded like another good idea but nobody was sure if it would become reality or just fall to the wayside like a lot of good ideas. While the long term future is still to be determined, there is no longer any doubt about the fact that… Read the full post

We’ve spent some time in this series focusing on jumpstarting our community building efforts through Twitter. As you recall from an earlier post, we likened Twitter to setting up a new company on a busy street. There are opportunities all around you and so now that you’re open for business you want to go out… Read the full post

  Throughout this series we’ve emphasized the importance of Twitter for growing your business and have offered some steps and guidelines to kickstart your marketing strategy. We’ve outlined the preliminary steps of setting up an account, getting keywords, familiarizing yourself with the language of the Twittersphere, and now we’ve actually at the point where we’re… Read the full post

We left off in the middle of a discussion on best practices and strategies around how to grow your small business with Twitter. What this means, in other words, is how do we use this microblogging platform to advertise and grow our brand, gain new customers, and drive revenue? Twitter is a ready-made, popular forum where… Read the full post

In yesterday’s post we introduced Twitter as a global social media phenomenon that has become a primary channel for advertising your brand and achieving business success. The microblogging platform has over 500 million Tweets a day and 230 million active users.  This vast Twittersphere is a ready made and active forum where people go to… Read the full post

Since its inception in 2006 Twitter has grown from a modest text message service for allowing users to quickly communicate with each other into a global social media phenomenon. As one book description has put it, “By 2013 Twitter boasted close to 300 million active users around the world. In barely six years, the service… Read the full post

Throughout this series we’ve talked about the transformative nature of the Internet of Things market, and how small businesses can start to leverage these capabilities for their own competitive advantage. The key points so far have been about starting small and growing incrementally, looking for ways to improve business efficiency with the technology, then applying… Read the full post

We’re continuing our discussion on actionable guidelines that small business owners can start taking to jumpstart their Internet of Things strategy. So far we’ve mentioned the importance of taking small and incremental steps to find ways to gather data from physical devices, whether that involves setting up a Nest smart thermostat in your building or… Read the full post