Website Marketing
By Lili Petkova | Apr, 30, 2013
Zen Cart: features, benefits & disadvantages Decided to build your e-shop on a free open-source e-commerce platform? Great, that will save you money for popularization of the e-shop in the future.
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By Lili Petkova | Mar, 18, 2013
3 advanced tips and hacks for Google Analytics Creating campaigns with Google URL Builder, comparing New vs. Returning visitors, analyzing referral traffic – no doubt all of this data from Google Analytics is useful, and everybody who uses this website tracking tool knows where to find this information. But let’s go through some not so well-known… Read the full post
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By Anne Balke | Mar, 11, 2013
Now that many of the top search engines are providing blended results, implementing video into your online marketing strategy is more important than ever. Because Google’s new algorithm appears to show a preference for videos, savvy internet online marketers understand the value of using free presentation tools and adding videos to their sites to improve… Read the full post
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By Anne Balke | Feb, 13, 2013
For independent business owners, having an effective online marketing strategy is an absolute necessity if you want to grow and stay ahead of the competition. The Internet has changed the way we build relationships with potential clients. It’s now possible for SMBs to advertise on a global scale – something that was once only financially… Read the full post
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By Lili Petkova | Feb, 12, 2013
Bigcommerce: features and benefits Ever wondered how to develop an e-shop? You have a choice between free, hosted and premium solutions, and we have already taken a look at one of the largest hosted shopping cart software products – Shopify. In this article I’ll get you through the features and benefits of another popular shopping software product, Bigcommerce.
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By Lili Petkova | Jan, 18, 2013
Shopify: features & benefits Hosted shopping carts are preferred by e-store owners, who want a solution that’s easy to set up and administer, without requiring technical skills. Choosing a hosted solution will give you more time to develop your business instead of developing your e-shop. If you’ve decided to rely on a hosted solution, you… Read the full post
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By Anne Balke | Jan, 16, 2013
Think about the last time you were looking for information about a business or service in your area? What did you do? If I asked the same question ten years ago, your answer would have probably been “I looked it up in the phone book.” But times have changed. Research shows that 97% of consumers… Read the full post
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By Lili Petkova | Jan, 11, 2013
How to build a successful online shop: Popularization After you’ve built the online store your next step is to popularize it. Even the best designed and developed e-shop makes no sense, if no one knows about it or buys from it. The promotion of your e-store starts right after you’re completely sure it’s ready for marketing: when everything… Read the full post
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