The last decade has witnessed a revolution in the way that companies understand the influence of their brands, products, goods, and services in the context of consumerism. The exponential explosion in social media channels, including weblogs, message forums, and networks such as Twitter and Facebook, have created an immense “corpus” of digital content, which contain [...]

Online book-keeping and accounting tools offer a great solution for small and medium businesses One of the absolutely crucial things to do when you’re running your own business is keep track of the finances. But book-keeping is not fun for everyone and it can be the reason for someone to put off starting their own [...]