Or how your business can benefit from e-mail marketing Can you benefit from having your customers e-mails? Yes, when we’re talking about effective e-mail marketing. Good messages can be useful for users and businesses can profit from them. So don’t leave this tool of online marketing behind – you can hardly find a more effective direct marketing instrument [...]

Basic tips you should be aware of before you start with your e-mail campaign Here is a list of the 7 basic rules, which will guide you through the planning and creating of your email campaigns: 1.Send you e-mails as often as your recipients want How often should you send your e-mails – so that [...]

The last, but not least important step of a Facebook ad campaign Maybe the best, and the worst, thing about online advertising are the dynamics. If you use it to improve your advertising, you’ll get great results on a shoe-string budget – but if you can’t get a handle on it, and you don’t have [...]

Choose CPC model and lower bid Designing your Facebook ad is not an easy job (if you want it to be effective), but the real tricky thing is pricing. In the end, you want to achieve good results with the minimum budget, right? So determining your ads budget and CPM or CPC is as important as [...]

We have previously covered the about choosing the right online advertising platform and talked about how to set-up and run Facebook ads.In this post, we will be concentrating on the world’s most popular online advertising tool: Google Adwords: it’s best practices and nuances and also the ways to achieve the best results with it. Since Adwords has [...]

After you’ve  defined your choice of  Facebook ads or Sponsored Stories, the next step is to actually create them. Let’s see how you can design and target the ads. 1st step: Landing page Creating a great Facebook ad campaign will be a waste of time and money if your landing page is bad. Don’t forget the main [...]

This is the second part of the “Practical guide for Facebook ads”. Read the first part of the series on how to create and manage a facebook ads account. The choice depends on the fan base you have on your page and the aim of the ad campaign Facebook gives you a great opportunity to [...]

What do I need to start a Facebook ads campaign? You’ve decided to invest in a Facebook ads campaign, but you’re not really sure about the effectiveness of it. In fact, it depends on the way that you’ve created the ad, the ad type and the way that you manage the ads during the campaign. [...]

Which one you should choose for your business – or is this a necessary choice at all? You’re running a small business and you want to benefit from the hot topic in the last few years –targeted online advertising. But you’re confused about which instrument you should use so that you achieve the most efficiency [...]