by Lili Petkova | Aug 07, 2012
Having links on your website that lead to non-existent URLs is highly unprofessional
Broken links are links that lead to non-existent pages. Everyone, at one time or another, has clicked on a link and seen the 404 error page – which means that the requested URL doesn’t exist. Think about your behavior when you land on a non-existent page. Most likely you’ve left the website and searched for another one because you found the broken link unprofessional. In other words – you found their business unprofessional. With the growth of your web site’s content you might not even notice how some of your internal links break and don’t lead to the place they should. With external links the situation is even worse – the URLs of external websites that your page links to may change all the time and you won’t notice it unless you continually go through your entire web site to check all the links.
Having broken links on your website results in many drawbacks:
In summary, broken links can damage your online reputation and have a negative effect on your business – that’s why you should deal with them. Completely avoiding broken links is not possible – you should periodically test to see if your website contains broken links, and then fix any that you find. Luckily there are a lot of tools that can help you with this – some of them are free, some are paid. Let’s go through 3 of them and their pros and cons.
XENU
XENU is popular, completely free software for checking broken links. At first sight you might not like it, because of its webpage – it looks very 90’s style and not professional at all. But a lot of people use this tool, so don’t rely on your first impression. It’s really useful and can help you a lot in solving your broken links problem. Be aware that you have to download and install it on your PC – it’s not an online tool.
Pros:
Cons:
Broken Links Checker
This tool has an impressive portfolio of user sites which use it to correct broken links, including the London Olympics 2012 sites. This is enough to prove the effectiveness of this tool.
Pros:
Cons:
Link Tiger
Pros:
Cons:
There are a lot of other tools – you can google them and try them out to see which one fits your needs best. But remember that one of the most important things about the software is that it should not only find broken links but point them out on the page that contains them so that you can fix them easily. Otherwise you will end up wasting a lot of time finding the exact places on your site where you should correct the link. The tool for searching for broken links must also support scanning in secured websites. Go broken links hunting!
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