List of 20 must-use marketing tools for every startup Startup marketing isn’t an easy job and it’s quite different from marketing for established and big businesses. Startups have limited resources: time, money, and people. Often, because of cost optimization, startups have to market their business by using free marketing tools – or they won’t have… Read the full post

  List of must use marketing tools for every start-up   Start-up marketing isn’t an easy job and it’s quite different from marketing for established and big businesses. Start-ups have limited resources: time, money, and people. Often, because of cost optimization, start-ups have to market their business by using free marketing tools as much as is… Read the full post

Or, is the ROI from webinars high enough to make them worth organizing?   A seminar on the web – this is not really a seminar, right?   I asked myself this question a couple of years ago, when I heard about webinars for the first time. Sitting at my laptop and listening to someone… Read the full post

A list of proven and trusted hosted e-commerce solutions If you’ve decided to use a hosted solution for your e-shop, then Bigcommerce or Shopify  are definitely the most popular platforms to pick from. But let’s have a look at some other hosted solutions that are worth keeping in mind.

Magento: features, benefits & disadvantages   Magento is one of the best known brands among all the e-commerce solutions. There are Magento solutions for virtually every business – from the hosted service Magento Go to the product for large enterprises.

Zen Cart: features, benefits & disadvantages   Decided to build your e-shop on a free open-source e-commerce platform? Great, that will save you money for popularization of the e-shop in the future.

3 advanced tips and hacks for Google Analytics Creating campaigns with Google URL Builder, comparing New vs. Returning visitors, analyzing referral traffic – no doubt all of this data from Google Analytics is useful, and everybody who uses this website tracking tool knows where to find this information. But let’s go through some not so well-known… Read the full post

Bigcommerce: features and benefits Ever wondered how to develop an e-shop? You have a choice between free, hosted and premium solutions, and we have already taken a look at one of the largest hosted shopping cart software products – Shopify. In this article I’ll get you through the features and benefits of another popular shopping software product, Bigcommerce.