Lean Marketing Tools for Your Start-up Success

5 More Mobile Marketing Mistakes You Don’t Want to Make

Essential Startup Marketing Tools (part 2)

Are These 5 Mobile Apps in Your Web Development ToolKit?

Lastest Articles

Lean Marketing Tools for Your Start-up Success

POSTED ON: June 17, 2013 POSTED BY Jeffrey Walker

Contemporary start-up marketing strategies are focused primarily on the principles of the Lean methodology, an approach founded upon the book, The Lean Startup, by Eric Reis. Lean is an approach to building start-ups and running businesses that relies on the twin-pillars of customer development and agile product development. A Lean strategy to business development and marketing involves several key concepts: Read more…

Category: Articles

5 More Mobile Marketing Mistakes You Don’t Want to Make

POSTED ON: June 14, 2013 POSTED BY Anne Balke

Back in 2011, Open Forum posted an article titled “Don’t Make These 8 Mobile Marketing Mistakes.” Everything on that list still stands true, but with the advancements in technology and changes in user behaviors in just these two short years, there are several things missing that you definitely want to avoid. Truthfully, there are a lot of mistakes that most people make, but here’s a list of five of what I consider to be the more serious ones. Read more…

Category: Articles

Essential Startup Marketing Tools (part 2)

POSTED ON: June 11, 2013 POSTED BY Lili Petkova

List of 20 must-use marketing tools for every startup

Startup marketing isn’t an easy job and it’s quite different from marketing for established and big businesses. Startups have limited resources: time, money, and people. Often, because of cost optimization, startups have to market their business by using free marketing tools – or they won’t have the opportunity to popularize it at all. Luckily, there are a lot of free tools out there, Read more…

Category: Website Marketing

Are These 5 Mobile Apps in Your Web Development ToolKit?

POSTED ON: June 8, 2013 POSTED BY Jeffrey Walker

Web development today is more complex than ever with so many resources and options available on the market. The landscape is confusing and must be carefully navigated in order to apply the right solution to your business needs. Whether your objective is to build a mobile website, a hybrid or native application, or a standard desktop application, you have to know which resources to best apply to completing your job. Read more…

Category: Articles

OS Commerce vs Other Shopping Frameworks

POSTED ON: June 7, 2013 POSTED BY Jeremy Plack

Most websites exist to promote products and/or services. If your site falls in this category visitors will need the option to browse and purchase products directly and thus is one great way to increase sales of your goods and services.

Enter the E-commerce world and a major tool you will need is a shopping cart framework. Read more…

Category: Articles, Free Tools

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Lean Marketing Tools for Your Start-up Success

5 More Mobile Marketing Mistakes You Don’t Want to Make

Essential Startup Marketing Tools (part 2)

Are These 5 Mobile Apps in Your Web Development ToolKit?