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How to grow your business with Twitter – part 2

twitter2In yesterday’s post we introduced Twitter as a global social media phenomenon that has become a primary channel for advertising your brand and achieving business success. The microblogging platform has over 500 million Tweets a day and 230 million active users.  This vast Twittersphere is a ready made and active forum where people go to find news, engage in discussions, and to generally get closer to things that matter most to them. If you want to reach new customers then obviously you’ll need to meet them where they are. And that means getting active with Twitter. Read more…

Category: Articles

How to grow your business with Twitter – part 1

twitter 2Since its inception in 2006 Twitter has grown from a modest text message service for allowing users to quickly communicate with each other into a global social media phenomenon. As one book description has put it, “By 2013 Twitter boasted close to 300 million active users around the world. In barely six years, the service has become a tool for fighting political oppression in the Middle East, a marketing musthave for business, and the world’s living room during live TV events. Today, notables such as the pope, Oprah Winfrey, and the president of the United States are regular Twitter users. A seventeen-year-old with a mobile phone can now reach a larger audience than an entire crew at CNN.” Read more…

Category: Articles

Get ready for the “Internet of Things” – part 5

internet of things 5Throughout this series we’ve talked about the transformative nature of the Internet of Things market, and how small businesses can start to leverage these capabilities for their own competitive advantage. The key points so far have been about starting small and growing incrementally, looking for ways to improve business efficiency with the technology, then applying the benefits to your customer and scaling up from there. In this last segment we will close out the discussion by looking at a couple of additional guidelines to consider in how to make IoT work for you and your business. Read more…

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Get ready for the “Internet of Things” – part 4

Global InternetWe’re continuing our discussion on actionable guidelines that small business owners can start taking to jumpstart their Internet of Things strategy. So far we’ve mentioned the importance of taking small and incremental steps to find ways to gather data from physical devices, whether that involves setting up a Nest smart thermostat in your building or giving out Fitbits to help your employees monitor their health. Leveraging a web call service like IFTTT (“If this then that”) can also help you experiment with using social and cloud channels like Instagram, Dropbox, or Twitter in order to perform basic tasks to optimize your digital world. Read more…

Category: Articles

Get ready for the “Internet of Things” – part 3

Internet of things 3In yesterday’s post we had just started focusing on actionable “Internet of Things” strategies that small business leaders can implement today. The opportunities in this space are simply too profound to ignore. And so we’re going to continue the discussion here by looking at ways to get your business ready for this emerging and disruptive new market.

Read more…

Category: Articles
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