Back in 2011, Open Forum posted an article titled “Don’t Make These 8 Mobile Marketing Mistakes.”  Everything on that list still stands true, but with the advancements in technology and changes in user behaviors in just these two short years, there are several things missing that you definitely want to avoid.  Truthfully, there are… Read the full post

Intuit created a great infographic called “Path to Social Success in 2013″ that lays out steps for Social Media Marketing — Great for both newbies and experienced online marketers.

For many, the strategy of using the internet to promote your business and to generate revenue can be overwhelming – especially if your specialty is not web design or online marketing. Over and over, I hear the same thing: “I’m too busy running my business. I don’t have time.”  Often I see people trying to be a… Read the full post

Now that many of the top search engines are providing blended results, implementing video into your online marketing strategy is more important than ever.   Because Google’s new algorithm appears to show a preference for videos, savvy internet online marketers understand the value of using free presentation tools and adding videos to their sites to improve… Read the full post

For independent business owners, having an effective online marketing strategy is an absolute necessity if you want to grow and stay ahead of the competition.  The Internet has changed the way we build relationships with potential clients. It’s now possible for SMBs to advertise on a global scale – something that was once only financially… Read the full post

Think about the last time you were looking for information about a business or service in your area? What did you do? If I asked the same question ten years ago, your answer would have probably been “I looked it up in the phone book.” But times have changed. Research shows that 97% of consumers… Read the full post

In the world of bootstrapping there is an expression, “Use ‘best-for-need’ rather than ‘best-of-breed’ products (or services).”  Originally, Best of Breed was the title given to a show dog that was judged to be the best representative of its breed.  Today it’s a common buzzword that describes a product that is claimed to be the… Read the full post

Well the holidays are winding down, the “Ball” has dropped and it’s that time again. Time to reflect on the things that you achieved last year and to develop a plan for what you want to accomplish in 2013.  As entrepreneurs, we often make two sets of goals: one for our personal lives and one… Read the full post