Or, what are the basic things you should include in your blog promotion strategy
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Blogs can provide an excellent ROI – but only if you invest a lot of your time in them. As we agreed, writing great content is just not enough. Promoting your blog is essential, so we’ve gone through 6 basic strategies that will help you in your blog promotion (part 1 and part 2). And the last, but not least, 7th fundamental way to promote your blog is:
7. Blog directories
Blog directories are online directories which link to other blogs and categorize them by different criteria. They’ll bring more traffic to your blog, so don’t leave them out when putting together your promotion strategy. Blog directories also help for inbound links creation and for SEO to make your blog more visible to search engines. Listing in blog directories isn’t in vain – still, maximizing their potential requires some effort. Many blog directories have developed into communities in their mission to deliver quality leads. Interacting with other members in these communities requires you to follow the same rules as for Social media and Networking, and it has the same benefits.
There are a lot of blog directories out there where you can share your blog so that users who are looking for specific content can find you. Check the top blog directories in your niche and submit your website there. Well, relevance is important, but it’s not always easy, or even possible, to find such blog directories. SEO experts recommend using popular and highly authoritative directories regardless of the topics that you cover in your blog.
I’ve selected the top 3 blog directories based on their popularity – include them in your blog promotion strategy and you’ll see the results. They’re easy to use, free and highly trusted. I advise you to use them all – not only to submit your blog, but also when looking for relevant content and other blogs for commenting on or for guest blogging. Go through the pros and cons, from the user’s point of view, of every major feature. You can decide which one you can use for your research, but still – why not use them all for this purpose, too?
Technorati is the first, the biggest, and maybe the most popular blog search engine. It indexes more than a million blogs a day in real time and uses open source software, which makes it an active software developer community.
Blog Search is the Google tool focused on blog searching. It helps users to find any topics they want in different blogs – and not only in English, but in any language that Google is available in.
BlogCatalog is a very effective blog directory – it can bring you a lot of traffic, so don’t miss it.
Other blog directories, which are worth posting your blog to, are:
If you want to find out more, you can check this list of blog directories.
We’ve looked through the 7 fundamental ways to promote your blog successfully. Use them all, in the best way you can – and you’ll find your blog becoming more and more popular. But don’t forget to use the tools for blog promotion that you already have. Tell your friends and family about your blog. Ask them to tell everyone they know about them. Creating the viral effect for some of your posts can always use some help from those closest to you!