The last, but not least important step of a Facebook ad campaign
Maybe the best, and the worst, thing about online advertising are the dynamics. If you use it to improve your advertising, you’ll get great results on a shoe-string budget – but if you can’t get a handle on it, and you don’t have enough time to monitor the constant changes in your campaign, you won’t be able to get results at all and you will spend a lot of money. I can guarantee this is the case, especially when we’re talking about Facebook campaigns. Completing the designing, targeting and pricing of your campaign is not the end of your job – you can’t sit and wait to see the magic of the social networks. You’ll have to monitor your campaigns, make changes if needed, increase budget and bids, stop some of your ads – in short, you have a lot of work to do, so that you can get maximum results for your money. Here are some top tips for managing and monitoring your campaigns – and don’t worry, it looks hard at first sight, but with time you’ll be convinced that the hours spent learning how to monitor your campaigns and fine tuning them, are some of the most productive you have ever spent.
Tip 1: Make your Ads manager your Home page
You can monitor your campaign statistics by going to your Ads manager; this must be your most regularly visited page during your campaign. You can get demographic information there and see if your ad is actually being viewed. Plus, you can see how much money you’ve spent. Not happy with your ad? This is where you can adjust your copy, images, titles, and target audience. You can see a summary for all your campaigns, how they are running and your daily spending (Picture 1), as well as a Full report with your total impressions, clicks etc. (Picture 2). These reports are helpful if you’re running many campaigns at one time and you want to compare them quickly and easily. You can compare Click Through Rate (CTR) with one look, so you can see which campaigns are more effective and either run them again or use tricks from them in other ads in the future. You can easily monitor your costs so that you don’t overreach your budget. In the Notifications settings, you’ll see notifications when your ads are approved or declined. Read more…