We have previously covered the about choosing the right online advertising platform and talked about how to set-up and run Facebook ads.In this post, we will be concentrating on the world’s most popular online advertising tool: Google Adwords: it’s best practices and nuances and also the ways to achieve the best results with it.
Since Adwords has started, a lot of people have tried it out but many still question if it is worth it. The answer to that question is as simple as the question itself, and yes! Google Adwords has been responsible for revolutionizing the face of many companies, often times just overnight. That question that many have when beginning and Adwords campaign is the cost that should be incurred to get a great amount of traffic but the golden rule is the more you are ready to invest, the better results you will receive.
In the beginning, there is a one-time activation fee for new accounts with Google. After the payment of the initial activation fees, the rest depends on the number of clicks that your targeted number of keywords gets. This is the time to keep a control on the number of clicks and the amount you are ready to pay per click. In this way, a daily budget is set for each advertiser and he or she can keep track of the costs incurred in the process.
Expert advice would be to have approximate cost estimates for the amount that you are willing to pay. This may vary from person to person including the initial signup process. You have the option of either raising the cost per click or optimizing the keywords or ad texts to improve the quality of the content. If the initial work clicks, you always have the option of expanding and growing your advertisement volumes. The actual cost per click is usually less than the maximum cost per click and starts decreasing once the ads start performing better. This takes time but as the quality starts improving, the cost per click starts declining. The content big feature allows you to set a particular price when the ads run on Google. However, a different price is set when the same ads run on related Google network sites depending on the content bids. To start, you can use a small list of keywords and certain targeted words. Cost per click also depends on what the competitors are willing to pay in the prevailing market. The language and the location target settings can lead to effective targeting of keywords and text. In short, the benefits are manifold, which are waiting to be reaped. So go ahead and avail of the benefit. The cost of Google Adwords reduces with time and quality of your ads and the situation get better with time. Google Adwords is a tool that is probably the best way to promote your product on the Internet. The reason is because there is no doubt about the fact that Google is the most popular search engine in the world. Now, Google Adwords itself makes it quite clear that it is a product of the Internets conglomerate and is a better way to promote your product through its product. So let’s learn how to use it in an order that we can get the best value for our money.
How Exactly Does It Work?
If you avail this paid advertising product by Google, your product will be displayed to the customers searching for your products as a ‘Sponsored Link’ on the site and its partner sites as well (such as YouTube.) This might not necessarily make an influence on the Google search results but what is to be noted is the fact that you get to choose keywords related to your product / business and also specify your targeted customers. Specifying the regions and languages in which your product appears can do this. It makes use of the PPC, i.e. you pay Google only when potential customers click on your ads.
Get the Most Out of Google AdWords Marketing
Marketing basically deals with the process of identifying who are your potential customers. When you make the ad profile for your ads, they provide you a number of options to create your target customers.
It is the most important aspect of selling your product. The conversion rate of a general site has been found to be 10%. Although the number may seem a bit too low, a site achieving such a figure must be considered a highly successful one. Follow the tips as given below to re-market your product through Google AdWords.
If you were to Google “trip to San Diego,” you would undoubtedly receive a whole host of results, ranging from trip advisory websites to food reviews to hotel and flight aggregators. You have probably noticed that the first few results of any Google search are highlighted advertisements, taking precedence over other search results. You may also be familiar with the column of results on the right hand side that displays the same types of results but catches your eye in a different way. What gives these search results this kind of priority? Google Adwords.
Steps to Successfully Use Google Adwords
Google’s product “AdWords Beginner’s Guide” takes you through a step-by-step process to create your ad campaign.
Provence Wellness Center in New York City chose to embrace AdWords and is more satisfied with the results thus far. Beginning in 2009, the center relied mainly on traditional Google search results to spread the words about its services. About a month ago, manage Mirille McCarthy upgraded AdWords, McCarthy said in a phone interview. She talked about the benefits of keyword targeting, “That’s where our clients come from. They just go on Google and type ‘detoxifying holistic center’ [or] ‘facial massages’ or ‘honey wax hair removal’.” She said thanks to Adwords, clients could stumble on their ad faster and locate her business immediately.
A note to local business owners—like Provence Wellness Center—may arrange to have your ad appear to people searching within a certain mile radius of your business location.
It makes sense because most people rely on search engines. We ask every client how he or she found us, and they say, “Google.” And with Google, you have a choice of seeing a review,” McCarthy said. Google allows you to create a setting that allows others to post reviews about your business. Finally, McCarthy talked about the ad reports she receives from AdWords. “Every month, they send me a report stating how many people clicked, how many people view our website, we pay per click, and you tell Google your budget and then you know how many clicks you can receive per month for your ad.” To begin your journey, visit the AdWords Small Business Center for beginner’s guides, instructions, tips on creating your most effective ad and more. Once you’ve gotten settled in the AdWords world, refer to the AdWords Checklist to check whether you’re 100 percent on track for seeing the results.
Using the Keyword Tool to Get Keyword and Ad Group Ideas
Need help thinking of keywords or ad groups to add you’re your campaigns? Let the Keyword Tool do the work for you! When you enter words or phrase that are related to your product or service in the Keyword Tool, you’ll see keyword ideas and ad group ideas that are related to your terms. Then, you can get more keyword and ad group ideas that are similar to the results you like. You can also see the performance statistics for your keyword and ad group ideas, download your ideas, or add them to an existing campaign.
Why Use the Keyword Tool
The Keyword Tool can help you find keyword and ad group ideas that you might not think of while creating your campaigns. Here are some other ways the Keyword Tool can help you build effective keyword lists for your Search Network campaigns:
How to Use the Keyword Tool
To start with the Keyword Tool, enter a word or phrase that’s related to your products or services. You’ll then be able to see your individual keyword ideas as a list or group into themed ad groups.
Here’s how to use the Keyword Tool: